Senior Marketing Manager

Alexandria Legal Research | Remote (Canada) | Full-Time

About Alexandria Legal Research

Alexandria Legal Research is a leading provider of comprehensive legal research solutions, serving law firms, corporate legal departments, and legal professionals across North America. Our innovative platform combines cutting-edge technology with expert legal analysis to deliver actionable insights that drive successful case outcomes. With over a decade of experience in the legal technology sector, we're committed to revolutionizing how legal professionals access, analyze, and apply critical legal information.

Position Overview

We are seeking an experienced and strategic Senior Marketing Manager to join our dynamic team. This role will be instrumental in developing and executing comprehensive marketing strategies that drive brand awareness, lead generation, and customer acquisition within the legal industry. The ideal candidate will have a proven track record of success in B2B marketing, preferably within the legal technology or professional services sector.

Key Responsibilities

Strategic Marketing Leadership

• Develop and implement comprehensive marketing strategies aligned with business objectives and revenue targets

• Lead market research initiatives to identify trends, opportunities, and competitive landscape within the legal technology sector

• Create and manage annual marketing budgets, ensuring optimal ROI across all marketing channels

• Collaborate with executive leadership to establish marketing KPIs and regularly report on performance metrics

Digital Marketing & Content Strategy

• Oversee multi-channel digital marketing campaigns including SEO/SEM, social media, email marketing, and content marketing

• Develop compelling content strategies that resonate with legal professionals, including whitepapers, case studies, webinars, and thought leadership pieces

• Manage marketing automation platforms and lead nurturing campaigns to optimize the sales funnel

• Ensure brand consistency across all marketing materials and communications

Event Marketing & Industry Relations

• Plan and execute participation in legal industry conferences, trade shows, and networking events

• Develop strategic partnerships with legal associations and industry organizations

• Coordinate virtual and in-person events, including product demonstrations and educational webinars

• Build relationships with key industry influencers and legal publications

Team Leadership & Collaboration

• Mentor and guide junior marketing team members, fostering professional development and growth

• Work closely with Sales, Product, and Customer Success teams to align marketing efforts with business objectives

• Manage relationships with external vendors, agencies, and marketing service providers

• Lead cross-functional projects and initiatives to support company growth

Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field

• 5+ years of progressive marketing experience, with at least 2 years in a senior marketing role

• Proven experience in B2B marketing, preferably within legal technology, professional services, or SaaS industries

• Demonstrated success in developing and executing integrated marketing campaigns

Technical Skills

• Proficiency in marketing automation platforms (HubSpot, Marketo, or similar)

• Strong analytical skills with experience in Google Analytics, CRM systems, and marketing performance tools

• Knowledge of SEO/SEM best practices and digital advertising platforms

• Experience with content management systems and design tools

Core Competencies

• Excellent written and verbal communication skills in English; French proficiency is an asset

• Strong project management abilities with experience managing multiple campaigns simultaneously

• Strategic thinking combined with hands-on execution capabilities

• Understanding of the legal industry landscape and legal professional buyer personas

Preferred Qualifications

• Master's degree in Marketing, MBA, or relevant professional certification

• Experience marketing to legal professionals or within the legal technology sector

• Previous experience with account-based marketing (ABM) strategies

• Knowledge of legal research methodologies and legal information systems

• Bilingual proficiency (English/French) given our Quebec market presence

What We Offer

Compensation & Benefits

• Competitive salary commensurate with experience

• Performance-based bonus structure

• Comprehensive health and dental benefits

• Retirement savings plan with company matching

• Professional development budget for conferences, training, and certifications

Work Environment

• Fully remote work arrangement with flexible scheduling

• Modern technology and tools to support remote collaboration

• Regular team building activities and virtual company events

• Opportunity to work with a passionate, innovative team in a growing industry

Growth Opportunities

• Clear career advancement pathways within a growing organization

• Exposure to cutting-edge legal technology and industry trends

• Opportunity to shape marketing strategy at a dynamic company

• Collaborative culture that values innovation and creative thinking

Application Process

To apply for this position, please submit the following:

• Current resume highlighting relevant marketing experience

• Cover letter explaining your interest in legal technology marketing

• Portfolio or examples of successful marketing campaigns you've led

• Three professional references

Application Deadline: Open until filled Start Date: Immediate Reports To: Director of Marketing

Location & Remote Work Policy

This position is open to candidates located anywhere in Canada, with a preference for candidates in Quebec given our strong presence in the Quebec legal market. We operate as a fully remote company with quarterly in-person team meetings (travel expenses covered). Candidates must be legally authorized to work in Canada.

Alexandria Legal Research is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability status.

Ready to revolutionize legal research marketing? We'd love to hear from you!

Please send your application materials to: ddo@alexandrrialegal.ca with "Senior Marketing Manager" in the subject line.